Currently I am preparing a hand lettering course. I read tons of books about handlettering, letters and typography. Keep your hands up that I will post eventually my book research and useful links for more hand lettering ideas.
I love hand lettering! It is a great opportunity to give words power. I think this is the part that draws my intention the most. Giving words power.
I love the fact that letters aren't just letters. They do have expression and power with them. I especially admire the ideas and work of Martina Flor. She is awesome! In one of her books I first realized what hand lettering actually is! It is not calligraphy, type design,... it is illustrating/ drawing letters. When I realized this fact I knew that I can do this, too. And I instantly fell for it.
A unique lettering treatment has so much quality and expression. It is something else than computer generated graphics. It has its flaws and uniqueness to it. I makes me feel more connected with the words.